Here's the thing I don't understand: where is all this TV money coming from? How is it that networks can afford to sign these kinds of deals? Has the cost of advertising shifted? Is this fueled by the increasing cost of cable subscriptions? It's not like baseball ratings are through the roof...
Without understanding the nuts and bolts if where this sudden massive influx of cash is coming from, I question the long term sustainability of this new model. More and more content is available online, and I think at some point in the not too distant future, the internet is going to be the primary vehicle of content delivery, with more and more choices being ala carte. If/when that happens, these kinds of deals can't last, can they? Has baseball always been selling itself extremely short on its TV deals? If so, why has that changed now? If not, what has caused such a dramatic increase in the value if the product?